Firehook vs Pretzelized · Bay Area shelf head-to-head
Firehook and Pretzelized, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook sits further up the premium end
Firehook
Pretzelized
40
brand power
28
10
products
8
1
categories
2
20
grocers
8
$1.43
price per oz
87.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firehook▭ Pretzelized
Distribution · 30% of score83·33
P
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firehook
no top category Pretzelized doesn’t also play in.
only Pretzelized
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Firehook · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firehook · Pretzelized
