Firehook vs Rw Garcia · Bay Area shelf head-to-head
Firehook and Rw Garcia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook sits further up the premium end
Firehook
Rw Garcia
40
brand power
25
10
products
8
1
categories
2
20
grocers
11
$1.43
price per oz
88.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firehook▭ Rw Garcia
Distribution · 30% of score83·46
R
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firehook
no top category Rw Garcia doesn’t also play in.
only Rw Garcia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Firehook · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firehook · Rw Garcia
