Firehook vs Sesmark · Bay Area shelf head-to-head
Firehook and Sesmark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook fields the deeper lineup
Firehook
Sesmark
40
brand power
32
10
products
7
1
categories
1
20
grocers
14
$1.43
price per oz
$1.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firehook▭ Sesmark
Distribution · 30% of score83·58
carried in 20 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firehook
no top category Sesmark doesn’t also play in.
only Sesmark
no top category Firehook doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firehook · Sesmark