Firehook vs Top Seedz · Bay Area shelf head-to-head
Firehook and Top Seedz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersTop Seedz sits further up the premium end
Firehook
Top Seedz
40
brand power
31
10
products
11
1
categories
1
20
grocers
10
$1.43
price per oz
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firehook▭ Top Seedz
Distribution · 30% of score83·42
carried in 20 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firehook
no top category Top Seedz doesn’t also play in.
only Top Seedz
no top category Firehook doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Firehook · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firehook · Top Seedz
