Firehook vs Wellington · Bay Area shelf head-to-head
Firehook and Wellington, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook fields the deeper lineup
Firehook
Wellington
40
brand power
11
10
products
6
1
categories
1
20
grocers
4
$1.43
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firehook▭ Wellington
Distribution · 30% of score83·17
W
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firehook
no top category Wellington doesn’t also play in.
only Wellington
no top category Firehook doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firehook · Wellington