Flo vs Always · Bay Area shelf head-to-head
Flo and Always, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flo carries more Brand PowerFlo is in more Bay Area grocersFlo fields the deeper lineupFlo sits further up the premium end
Flo
Always
25
brand power
15
5
products
2
2
categories
1
3
subcategories
1
3
grocers
1
$8.29
avg price
$15.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flo▭ Always
Distribution · 30% of score13·4
F
A
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flo
only Always
no top category Flo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Always · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flo · Always
