Flo vs Hempress · Bay Area shelf head-to-head
Flo and Hempress, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flo carries more Brand PowerFlo is in more Bay Area grocersFlo sits further up the premium end
Flo
Hempress
25
brand power
19
5
products
3
2
categories
2
3
subcategories
2
3
grocers
1
$4.49
price per item
37.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flo▭ Hempress
Distribution · 30% of score13·4
F
H
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flo
only Hempress
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flo · 2
only Hempress · 0
no exclusive doors — everywhere Hempress is, Flo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flo · Hempress
