Flour Craft Bakery vs Nana Joes Granola · Bay Area shelf head-to-head
Flour Craft Bakery and Nana Joes Granola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nana Joes Granola carries more Brand PowerNana Joes Granola is in more Bay Area grocersNana Joes Granola fields the deeper lineup
Flour Craft Bakery
Nana Joes Granola
16
brand power
45
3
products
15
2
categories
2
8
grocers
14
$1.24
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flour Craft Bakery▭ Nana Joes Granola
Distribution · 30% of score33·58
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flour Craft Bakery
only Nana Joes Granola
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flour Craft Bakery · 1
only Nana Joes Granola · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flour Craft Bakery · Nana Joes Granola
