Flour Craft Bakery vs Nuthouse · Bay Area shelf head-to-head
Flour Craft Bakery and Nuthouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nuthouse carries more Brand PowerNuthouse is in more Bay Area grocersFlour Craft Bakery sits further up the premium end
Flour Craft Bakery
Nuthouse
16
brand power
29
3
products
5
2
categories
1
8
grocers
12
$1.24
price per oz
95.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flour Craft Bakery▭ Nuthouse
Distribution · 30% of score33·50
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flour Craft Bakery
only Nuthouse
no top category Flour Craft Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flour Craft Bakery · 1
only Nuthouse · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flour Craft Bakery · Nuthouse
