Fre vs Giesen 0% · Bay Area shelf head-to-head
Fre and Giesen 0%, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fre carries more Brand PowerFre is in more Bay Area grocersFre fields the deeper lineup
Fre
Giesen 0%
23
brand power
13
7
products
3
1
categories
1
4
grocers
2
$13.77
avg price
$15.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fre▭ Giesen 0%
Distribution · 30% of score17·8
F
G
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fre
no top category Giesen 0% doesn’t also play in.
only Giesen 0%
no top category Fre doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Giesen 0% · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fre · Giesen 0%
