Fresca vs Squirt · Bay Area shelf head-to-head
Fresca and Squirt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Squirt is in more Bay Area grocersSquirt fields the deeper lineupSquirt sits further up the premium end
Fresca
Squirt
16
brand power
20
6
products
11
1
categories
1
2
subcategories
1
6
grocers
8
11.6¢
price per fl oz
33.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresca▭ Squirt
Distribution · 30% of score25·33
F
S
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresca
no top category Squirt doesn’t also play in.
only Squirt
no top category Fresca doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fresca · 1
only Squirt · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresca · Squirt
