Fritos vs Tostitos · Bay Area shelf head-to-head
Fritos and Tostitos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerTostitos is in more Bay Area grocersTostitos fields the deeper lineupFritos sits further up the premium end
Fritos
Tostitos
38
brand power
47
18
products
32
2
categories
3
4
subcategories
3
8
grocers
11
70.9¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fritos▭ Tostitos
Distribution · 30% of score33·46
F
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fritos
no top category Tostitos doesn’t also play in.
only Tostitos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fritos · 0
no exclusive doors — everywhere Fritos is, Tostitos is too.
only Tostitos · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fritos · Tostitos
