Fruition vs Mirzam · Bay Area shelf head-to-head
Fruition and Mirzam, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mirzam is in more Bay Area grocers
Fruition
Mirzam
14
brand power
12
5
products
7
2
categories
1
3
subcategories
2
2
grocers
3
$15.91
avg price
$18.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruition▭ Mirzam
Distribution · 30% of score8·13
F
M
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruition
only Mirzam
no top category Fruition doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fruition · 0
no exclusive doors — everywhere Fruition is, Mirzam is too.
only Mirzam · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruition · Mirzam