G-nola vs Nana Joes Granola · Bay Area shelf head-to-head
G-nola and Nana Joes Granola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nana Joes Granola carries more Brand PowerNana Joes Granola is in more Bay Area grocersNana Joes Granola fields the deeper lineup
G-nola
Nana Joes Granola
20
brand power
45
4
products
15
1
categories
2
8
grocers
14
$1.38
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ G-nola▭ Nana Joes Granola
Distribution · 30% of score33·58
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only G-nola
no top category Nana Joes Granola doesn’t also play in.
only Nana Joes Granola
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only G-nola · 1
only Nana Joes Granola · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: G-nola · Nana Joes Granola
