Garden Of Eatin' vs Que Pasa · Bay Area shelf head-to-head
Garden Of Eatin' and Que Pasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garden Of Eatin' carries more Brand PowerGarden Of Eatin' is in more Bay Area grocersGarden Of Eatin' fields the deeper lineupQue Pasa sits further up the premium end
Garden Of Eatin'
Que Pasa
36
brand power
17
17
products
7
3
categories
1
14
grocers
5
$1.24
price per oz
97.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garden Of Eatin'▭ Que Pasa
Distribution · 30% of score58·21
Q
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garden Of Eatin'
only Que Pasa
no top category Garden Of Eatin' doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Garden Of Eatin' · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garden Of Eatin' · Que Pasa
