Garden Of Eatin' vs Tostitos · Bay Area shelf head-to-head
Garden Of Eatin' and Tostitos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerGarden Of Eatin' is in more Bay Area grocersTostitos fields the deeper lineupGarden Of Eatin' sits further up the premium end
Garden Of Eatin'
Tostitos
36
brand power
47
17
products
32
3
categories
3
14
grocers
11
$1.24
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garden Of Eatin'▭ Tostitos
Distribution · 30% of score58·46
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garden Of Eatin'
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Garden Of Eatin' · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garden Of Eatin' · Tostitos
