Garden Of Eatin' vs Xochitl · Bay Area shelf head-to-head
Garden Of Eatin' and Xochitl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garden Of Eatin' is in more Bay Area grocersGarden Of Eatin' fields the deeper lineupGarden Of Eatin' sits further up the premium end
Garden Of Eatin'
Xochitl
36
brand power
35
17
products
12
3
categories
2
14
grocers
12
$1.24
price per oz
68.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garden Of Eatin'▭ Xochitl
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garden Of Eatin'
only Xochitl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Garden Of Eatin' · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garden Of Eatin' · Xochitl
