Garrett Popcorn vs Orville Redenbacher · Bay Area shelf head-to-head
Garrett Popcorn and Orville Redenbacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orville Redenbacher carries more Brand PowerOrville Redenbacher is in more Bay Area grocersOrville Redenbacher fields the deeper lineup
Garrett Popcorn
Orville Redenbacher
19
brand power
33
7
products
13
1
categories
2
1
grocers
9
$7.56
avg price
$7.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garrett Popcorn▭ Orville Redenbacher
Distribution · 30% of score4·38
G
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garrett Popcorn
no top category Orville Redenbacher doesn’t also play in.
only Orville Redenbacher
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Garrett Popcorn · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garrett Popcorn · Orville Redenbacher