Gatorade vs Plezi Hydration · Bay Area shelf head-to-head
Gatorade and Plezi Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gatorade carries more Brand PowerGatorade is in more Bay Area grocersGatorade fields the deeper lineup
Gatorade
Plezi Hydration
56
brand power
12
73
products
3
4
categories
1
12
grocers
1
$7.07
avg price
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gatorade▭ Plezi Hydration
Distribution · 30% of score50·4
P
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gatorade
only Plezi Hydration
no top category Gatorade doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gatorade · Plezi Hydration