Gatorade vs Prime · Bay Area shelf head-to-head
Gatorade and Prime, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gatorade carries more Brand PowerGatorade is in more Bay Area grocersGatorade fields the deeper lineupPrime sits further up the premium end
Gatorade
Prime
56
brand power
14
73
products
9
4
categories
1
12
grocers
2
12.7¢
price per fl oz
18.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gatorade▭ Prime
Distribution · 30% of score50·8
P
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gatorade
only Prime
no top category Gatorade doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gatorade · Prime
