Ghost vs Monster · Bay Area shelf head-to-head
Ghost and Monster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster carries more Brand PowerGhost is in more Bay Area grocersMonster fields the deeper lineup
Ghost
Monster
27
brand power
33
12
products
16
2
categories
1
5
grocers
4
19.9¢
price per fl oz
16.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghost▭ Monster
Distribution · 30% of score21·17
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghost
only Monster
no top category Ghost doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ghost · 2
only Monster · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghost · Monster
