Ghost vs Rockstar · Bay Area shelf head-to-head
Ghost and Rockstar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rockstar is in more Bay Area grocersRockstar fields the deeper lineup
Ghost
Rockstar
27
brand power
26
12
products
16
2
categories
1
5
grocers
7
19.9¢
price per fl oz
25.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghost▭ Rockstar
Distribution · 30% of score21·29
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghost
only Rockstar
no top category Ghost doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ghost · 1
only Rockstar · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghost · Rockstar
