Giesen 0% vs Fre · Bay Area shelf head-to-head
Giesen 0% and Fre, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fre carries more Brand PowerFre is in more Bay Area grocersFre fields the deeper lineup
Giesen 0%
Fre
13
brand power
23
3
products
7
1
categories
1
2
grocers
4
$15.79
avg price
$13.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giesen 0%▭ Fre
Distribution · 30% of score8·17
G
F
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giesen 0%
no top category Fre doesn’t also play in.
only Fre
no top category Giesen 0% doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Giesen 0% · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giesen 0% · Fre
