Gol vs Mad Minis · Bay Area shelf head-to-head
Gol and Mad Minis, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gol
Mad Minis
14
brand power
10
4
products
3
1
categories
1
3
grocers
3
$7.46
avg price
$9.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gol▭ Mad Minis
Distribution · 30% of score13·13
G
M
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gol
no top category Mad Minis doesn’t also play in.
only Mad Minis
no top category Gol doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gol · 1
only Mad Minis · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gol · Mad Minis