Lining them up…
Gold Peak and Pure Leaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Pure Leaf doesn’t also play in.
no top category Gold Peak doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Gold Peak is, Pure Leaf is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gold Peak · Pure Leaf
17 products in the catalog·25 products in the catalog
spans 1 category · 3 subcategories·spans 1 category · 2 subcategories
~1% average share on the shelves it competes on·~1% average share on the shelves it competes on
