Goodbelly vs De La Calle Tepache · Bay Area shelf head-to-head
Goodbelly and De La Calle Tepache, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De La Calle Tepache carries more Brand PowerDe La Calle Tepache is in more Bay Area grocersDe La Calle Tepache sits further up the premium end
Goodbelly
De La Calle Tepache
23
brand power
35
5
products
7
1
categories
2
6
grocers
10
17.5¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodbelly▭ De La Calle Tepache
Distribution · 30% of score25·42
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodbelly
no top category De La Calle Tepache doesn’t also play in.
only De La Calle Tepache
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goodbelly · 2
only De La Calle Tepache · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodbelly · De La Calle Tepache