Gum vs Dr Tung's · Bay Area shelf head-to-head
Gum and Dr Tung's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr Tung's carries more Brand PowerDr Tung's is in more Bay Area grocersDr Tung's fields the deeper lineup
Gum
Dr Tung's
10
brand power
24
2
products
5
1
categories
1
1
subcategories
2
1
grocers
4
$14.30
avg price
$6.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gum▭ Dr Tung's
Distribution · 30% of score4·17
G
D
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gum
no top category Dr Tung's doesn’t also play in.
only Dr Tung's
no top category Gum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gum · 1
only Dr Tung's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gum · Dr Tung's
