Gum vs Mother Earth · Bay Area shelf head-to-head
Gum and Mother Earth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother Earth carries more Brand PowerMother Earth is in more Bay Area grocersMother Earth fields the deeper lineupMother Earth sits further up the premium end
Gum
Mother Earth
10
brand power
34
2
products
11
1
categories
1
1
grocers
2
$14.30
avg price
$8.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gum▭ Mother Earth
Distribution · 30% of score4·8
G
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gum
no top category Mother Earth doesn’t also play in.
only Mother Earth
no top category Gum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gum · 1
only Mother Earth · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gum · Mother Earth