Gum vs Poh · Bay Area shelf head-to-head
Gum and Poh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poh carries more Brand PowerPoh sits further up the premium end
Gum
Poh
10
brand power
18
2
products
4
1
categories
1
1
grocers
1
$14.30
avg price
$9.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gum▭ Poh
Distribution · 30% of score4·4
G
P
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gum
no top category Poh doesn’t also play in.
only Poh
no top category Gum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gum · 1
only Poh · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gum · Poh
