Gum vs The Humble Co. · Bay Area shelf head-to-head
Gum and The Humble Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Humble Co. carries more Brand PowerThe Humble Co. is in more Bay Area grocersThe Humble Co. fields the deeper lineupGum sits further up the premium end
Gum
The Humble Co.
10
brand power
41
2
products
15
1
categories
3
1
subcategories
5
1
grocers
5
$14.30
avg price
$6.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gum▭ The Humble Co.
Distribution · 30% of score4·21
G
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gum
no top category The Humble Co. doesn’t also play in.
only The Humble Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gum · 1
only The Humble Co. · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gum · The Humble Co.
