Lining them up…
Hafner and Cakes By Karl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Cakes By Karl doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hafner · Cakes By Karl
2 products in the catalog·20 products in the catalog
spans 1 category·spans 2 categories · 5 subcategories
~0% average share on the shelves it competes on·~2% average share on the shelves it competes on