Hempress vs Flo · Bay Area shelf head-to-head
Hempress and Flo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flo carries more Brand PowerFlo is in more Bay Area grocersFlo sits further up the premium end
Hempress
Flo
19
brand power
25
3
products
5
2
categories
2
2
subcategories
3
1
grocers
3
37.7¢
price per item
$4.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hempress▭ Flo
Distribution · 30% of score4·13
H
F
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hempress
only Flo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hempress · 0
no exclusive doors — everywhere Hempress is, Flo is too.
only Flo · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hempress · Flo
