Himalaya vs Colgate · Bay Area shelf head-to-head
Himalaya and Colgate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colgate is in more Bay Area grocersHimalaya fields the deeper lineup
Himalaya
Colgate
35
brand power
33
16
products
9
2
categories
1
1
grocers
4
$1.93
price per oz
$2.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Himalaya▭ Colgate
Distribution · 30% of score4·17
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Himalaya
only Colgate
no top category Himalaya doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Himalaya · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Himalaya · Colgate
