Ibc vs Sprecher · Bay Area shelf head-to-head
Ibc and Sprecher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sprecher carries more Brand PowerSprecher is in more Bay Area grocersSprecher fields the deeper lineupSprecher sits further up the premium end
Ibc
Sprecher
11
brand power
21
4
products
7
1
categories
1
3
subcategories
3
3
grocers
9
15.8¢
price per fl oz
72.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ibc▭ Sprecher
Distribution · 30% of score13·38
I
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ibc
no top category Sprecher doesn’t also play in.
only Sprecher
no top category Ibc doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ibc · Sprecher
