Illy vs Rare Breed Coffee · Bay Area shelf head-to-head
Illy and Rare Breed Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Illy carries more Brand PowerIlly is in more Bay Area grocersIlly fields the deeper lineup
Illy
Rare Breed Coffee
40
brand power
14
18
products
4
1
categories
1
4
subcategories
1
13
grocers
2
$17.48
avg price
$15.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Illy▭ Rare Breed Coffee
Distribution · 30% of score54·8
R
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Illy
no top category Rare Breed Coffee doesn’t also play in.
only Rare Breed Coffee
no top category Illy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Illy · Rare Breed Coffee