Imlak'esh Organics vs Nutty And Fruity · Bay Area shelf head-to-head
Imlak'esh Organics and Nutty And Fruity, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutty And Fruity carries more Brand PowerNutty And Fruity fields the deeper lineupImlak'esh Organics sits further up the premium end
Imlak'esh Organics
Nutty And Fruity
18
brand power
24
3
products
6
3
categories
3
3
subcategories
5
2
grocers
2
$25.37
avg price
$15.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Imlak'esh Organics▭ Nutty And Fruity
Distribution · 30% of score8·8
I
N
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Imlak'esh Organics
only Nutty And Fruity
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Imlak'esh Organics · 1
only Nutty And Fruity · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Imlak'esh Organics · Nutty And Fruity