Jack Link's vs Oberto · Bay Area shelf head-to-head
Jack Link's and Oberto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jack Link's carries more Brand PowerJack Link's is in more Bay Area grocersJack Link's fields the deeper lineup
Jack Link's
Oberto
30
brand power
11
13
products
3
1
categories
1
5
grocers
1
$10.30
avg price
$15.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jack Link's▭ Oberto
Distribution · 30% of score21·4
O
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jack Link's
no top category Oberto doesn’t also play in.
only Oberto
no top category Jack Link's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jack Link's · 4
only Oberto · 0
no exclusive doors — everywhere Oberto is, Jack Link's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jack Link's · Oberto