Jack N' Jill vs Nudge. · Bay Area shelf head-to-head
Jack N' Jill and Nudge., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jack N' Jill carries more Brand PowerNudge. sits further up the premium end
Jack N' Jill
Nudge.
24
brand power
14
2
products
2
2
categories
2
1
grocers
1
$6.84
avg price
$9.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jack N' Jill▭ Nudge.
Distribution · 30% of score4·4
N
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jack N' Jill
no top category Nudge. doesn’t also play in.
only Nudge.
no top category Jack N' Jill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jack N' Jill · 1
only Nudge. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jack N' Jill · Nudge.
