Jacob's vs Premium · Bay Area shelf head-to-head
Jacob's and Premium, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Premium carries more Brand PowerPremium is in more Bay Area grocers
Jacob's
Premium
20
brand power
29
4
products
6
2
categories
1
4
grocers
13
$3.81
avg price
$6.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jacob's▭ Premium
Distribution · 30% of score17·54
J
P
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jacob's
only Premium
no top category Jacob's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacob's · Premium