Jefferson's vs Michter's · Bay Area shelf head-to-head
Jefferson's and Michter's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Michter's carries more Brand PowerMichter's is in more Bay Area grocers
Jefferson's
Michter's
12
brand power
23
3
products
3
1
categories
2
2
subcategories
3
1
grocers
3
$30.99
avg price
$56.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jefferson's▭ Michter's
Distribution · 30% of score4·13
J
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jefferson's
no top category Michter's doesn’t also play in.
only Michter's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jefferson's · 0
no exclusive doors — everywhere Jefferson's is, Michter's is too.
only Michter's · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jefferson's · Michter's