Lining them up…
Jefferson's and Whiskey Del Bac, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Whiskey Del Bac doesn’t also play in.
no top category Jefferson's doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Jefferson's is, Whiskey Del Bac is too.
no exclusive doors — everywhere Whiskey Del Bac is, Jefferson's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jefferson's · Whiskey Del Bac
3 products in the catalog·2 products in the catalog
spans 1 category · 2 subcategories·spans 1 category · 2 subcategories
~2% average share on the shelves it competes on·~1% average share on the shelves it competes on