John & Jill's vs The Father’s Table · Bay Area shelf head-to-head
John & Jill's and The Father’s Table, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Father’s Table carries more Brand PowerThe Father’s Table is in more Bay Area grocersThe Father’s Table fields the deeper lineup
John & Jill's
The Father’s Table
9
brand power
18
2
products
5
1
categories
2
1
grocers
2
$8.39
avg price
$11.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ John & Jill's▭ The Father’s Table
Distribution · 30% of score4·8
J
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only John & Jill's
no top category The Father’s Table doesn’t also play in.
only The Father’s Table
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only John & Jill's · 1
only The Father’s Table · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: John & Jill's · The Father’s Table