John Wm. Macy's vs Parmcrisps · Bay Area shelf head-to-head
John Wm. Macy's and Parmcrisps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Parmcrisps carries more Brand PowerJohn Wm. Macy's is in more Bay Area grocersParmcrisps sits further up the premium end
John Wm. Macy's
Parmcrisps
30
brand power
36
5
products
5
2
categories
1
8
grocers
5
$1.54
price per oz
$2.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ John Wm. Macy's▭ Parmcrisps
Distribution · 30% of score33·21
J
P
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only John Wm. Macy's
only Parmcrisps
no top category John Wm. Macy's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only John Wm. Macy's · 6
only Parmcrisps · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: John Wm. Macy's · Parmcrisps
