Jones vs Sprecher · Bay Area shelf head-to-head
Jones and Sprecher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sprecher carries more Brand PowerSprecher is in more Bay Area grocers
Jones
Sprecher
0
brand power
21
5
products
7
1
categories
1
3
subcategories
3
1
grocers
9
$6.25
avg price
$8.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jones▭ Sprecher
Distribution · 30% of score4·38
J
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jones
no top category Sprecher doesn’t also play in.
only Sprecher
no top category Jones doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jones · 0
no exclusive doors — everywhere Jones is, Sprecher is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jones · Sprecher