Juantonio's vs Santitas · Bay Area shelf head-to-head
Juantonio's and Santitas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Juantonio's carries more Brand PowerJuantonio's is in more Bay Area grocersJuantonio's fields the deeper lineup
Juantonio's
Santitas
18
brand power
10
5
products
2
2
categories
1
7
grocers
4
32.2¢
price per oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Juantonio's▭ Santitas
Distribution · 30% of score29·17
J
S
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Juantonio's
only Santitas
no top category Juantonio's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Juantonio's · 4
only Santitas · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Juantonio's · Santitas
