Lining them up…
Jyoti Natural Foods and S&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category S&w doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Jyoti Natural Foods is, S&w is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jyoti Natural Foods · S&w
2 products in the catalog·30 products in the catalog
spans 1 category · 2 subcategories·spans 3 categories · 10 subcategories
~1% average share on the shelves it competes on·~3% average share on the shelves it competes on