Kabrita vs Similac · Bay Area shelf head-to-head
Kabrita and Similac, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Similac carries more Brand PowerSimilac is in more Bay Area grocersSimilac fields the deeper lineupSimilac sits further up the premium end
Kabrita
Similac
21
brand power
52
3
products
14
1
categories
1
3
grocers
4
$42.16
avg price
$42.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kabrita▭ Similac
Distribution · 30% of score13·17
K
S
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kabrita
no top category Similac doesn’t also play in.
only Similac
no top category Kabrita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kabrita · 2
only Similac · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kabrita · Similac
