Karma Nuts vs Maisie Jane's · Bay Area shelf head-to-head
Karma Nuts and Maisie Jane's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maisie Jane's carries more Brand PowerMaisie Jane's is in more Bay Area grocersMaisie Jane's fields the deeper lineupMaisie Jane's sits further up the premium end
Karma Nuts
Maisie Jane's
23
brand power
43
9
products
24
1
categories
4
1
subcategories
9
5
grocers
6
$1.34
price per oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Karma Nuts▭ Maisie Jane's
Distribution · 30% of score21·25
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Karma Nuts
no top category Maisie Jane's doesn’t also play in.
only Maisie Jane's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Karma Nuts · 3
only Maisie Jane's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Karma Nuts · Maisie Jane's
