Kashi vs Kellogg's Crispix · Bay Area shelf head-to-head
Kashi and Kellogg's Crispix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerKashi is in more Bay Area grocersKashi fields the deeper lineup
Kashi
Kellogg's Crispix
42
brand power
7
24
products
2
2
categories
1
13
grocers
4
$10.13
avg price
$7.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kashi▭ Kellogg's Crispix
Distribution · 30% of score54·17
K
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kashi
only Kellogg's Crispix
no top category Kashi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kashi · Kellogg's Crispix