Kashi vs Kellogg's Frosted Mini-wheats · Bay Area shelf head-to-head
Kashi and Kellogg's Frosted Mini-wheats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerKashi is in more Bay Area grocersKashi fields the deeper lineupKashi sits further up the premium end
Kashi
Kellogg's Frosted Mini-wheats
42
brand power
16
24
products
6
2
categories
1
13
grocers
7
62.7¢
price per oz
50.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kashi▭ Kellogg's Frosted Mini-wheats
Distribution · 30% of score54·29
K
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kashi
only Kellogg's Frosted Mini-wheats
no top category Kashi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kashi · Kellogg's Frosted Mini-wheats
